The genre

 Love songs:

costume: 

• very bright and colourful when the song is positive 
• very dark (mostly black and dark blue) when the song is negative 
• very reviling clothing 
• casual clothing (jeans t-shirts)
• hair and makeup 
• jewellery 

characters: 

• main character 
• love interest 
• other characters  
• band members 
• over sexualised women 

props:

• instruments
• cigarettes 
• alcohol 
• cars 
• jewellery 
• presents 

equipment :

• natural lighting 
• cameras 
• lenses 
• cranes 
• studio lighting 

location:

• beach
• club
• woods 
• bedrooms 
• bar
• streets
• hotel 
• shops 
• expensive 
• well furbished 

technical and symbolic codes :

• camera shots 
• close ups 
• long shots 
• low and high angle shots 
• split screen 
• wide shots
• editing 
• face pace and slow pace 
• camera angles 
• high key lighting 
• camera movement