Statement of intent

 Statement of intent

The concept behind my video is about wasting away your youth and holidays in summer. To achieve this I will be including parties a romantic theme and using friendship. The genre that we have been assigned is love songs, this is why i have decided to include a romantic theme into my music video, i am also trying to include that relationship between friends. This concept will attract my ideal audience (ages 16-25) because of the concept of my music video. They will relate to the idea of wasting your youth and growing up next summer which will draw them into the video making them watch the whole thing. In my music video i will need a star performer that is supposed to be the star behind the whole song, this is to suit the record company. I will also need other performers such as a lead love interest to suit the genre  and other characters which the audience can relate to drawing them in. Mise en scene is very important thing to include within a music video. Mise en scene includes costume makeup lighting stage design. Costume and makeup can be used to help change someones image and can help create a character needed behind your storyline. Including lighting in music videos helps make the video look much more professional as it an be used to show the emotions behind your song and video. Mise en scene can also create representations within a music video, these representations can be used to outline problems with the world like massive attacks unfinished sympathy. Representations  can also be used to relate to your audience, having representations that relate to the audience is good as it draws them in so they keep watching the video. Having good editing within a music video can turn a good music video into a professional looking music video by having it on the beat with good transitions. Good editing will also attract a wider audience as it will make the video more enjoyable to watch. Core values behind universal music group is using passion honesty and creativity to make a vibrant and ethical culture, so having creative editing showing passion behind your video stands for the core values behind universal music group. Using performance and narrative in a music attracts the audience as having a good performance will help create a star image, you can also attract the audience by relating to them or having a good performance which makes the story behind the video more believable. Using different camera shots makes the video more professional and enjoyable to watch. You could also use your own sound effects that can be put in the video making the video realistic.  The message behind my video is going to be living life to the fullest, cherishing friendships and growing up next summer. 

Website 

On my webpage i will include lots of different media language as this will make the webpage more professional and realistic. I also need to make the webpage more appealing so its not only looks professional but will attract the audience to look at the whole page. There will be pages about the star which will link with social media, this will create his character making this star image which will start increasing his audience and his online presence.